Model of Cognitive Mediation - Joker (2019)

Model of Cognitive Mediation

Benjamin, César, Michael

Joker (2019)

Actor: Arthur Fleck / Joker (by Joaquin Phoenix)

Roles: Party clown and aspiring comedian who would become a criminal assassin and representative figure of the anarchy in Gotham City.

Attributes: Mentally ill and physically weak person who suffers pathological laughter and delusional behavior.

Actions and interactions with other actors: Taking care of his mother, watching the Murray Franklin's show on TV, working as a party clown in the streets, accepting a gun offered by a co-worker, shooting three men who were going to abuse an innocent woman, talk with his mother about his real father, searching for valuable information about the billionaire Thomas Wayne, killing the co-worker who caused him lose his party clown job, go to Murray Franklin's show and protest about the destructive oppression in the city.

Instruments: Medication, Counseling, Gun, Gotham City official documents, clown dress, tserious conversation with figures (e.g. his mother, Murray Franklin, Thomas Wayne), Comedy Club, TV live transmission

Objectiveness: In the beginning, Arthur Fleck just wanted to be accepted in the local society about his mental illness he has suffered since he was a child. He did not find this and tried to change his objective to recognition as a comedian, but this ended worse when Murray Franklin, a famous talk show host, made fun of his horrible debut stand-up. In the end, the objective evolved to the acceptance of justice in Gotham city where high-class people and authorities ignore about the medical and social problems of the lower class.

Success or Failure: It was a success because Arthur Fleck discovered that being the criminal "Joker" is what he needed to be to succeed in life in relation to his goals of recognition, acceptance, and justice.

Methods

Monica, Ava, Nada. Laetitia

Reproduction vs Change (change in climate change)

Democracy vs Authoritarian (Democratic, people are free to decide to make some change and use the created app) 

Model for the analysis of cognitive mediation. 

Attributes → the created logo, shows an attribute, representing that the app will help individuals to follow a greener path in a day to day life 

Instruments → How, with the usage of the app, which has been launched over facebook and reminder for the people to not use single used plastic and use fewer carbon emissions. 

Objective → to stop climate change and save the planet for the future 

Success and Failure → are not easy to change habits, which can be either a success being able to adapt to a new lifestyle or a fail bein not able to stop the usage of single used plastic. Failure and Success from the creator of the app did not launch the app well or did reach a wide audience that will use it. Being able to change something on the planet. 

Interaction with other actors→ as for the launching we could try to get with climate change activists who advocate for our app. Greta Thunberg will be at the COP 25 climate conference n Madrid from December 2-10. With that said, we could invite her to the university and present our app to her. If she was pleased with the app she could use her publicity to promote our app on her social media. This interaction would lead to more influence and higher chances to succeed in our goal to stop climate change and the pollution of the planet. 

Communication Plan

Garrett, Hector, Erica

Step 1: Objectives of  Slow Communication

Slow communication was created to make the alternative ways of making and using media more enjoyable and longer-lasting. It was created for people to be more mindful of the media consumed and is intended to be better researched, more ethical and of a higher quality.  It's objective was to filter out the excess and only give you what is necessary.

Step 2: Intended audience

It is stated in the Manifesto that "this document is intended to serve as a guide for anyone who seeks insight and balance in their communication habits." (thetypebar.com)

Step 3: Message

The message is clear. By following the Slow Communication method, it will lead to a more balanced life. The media you consume will be higher quality, more thorough, and useful. They implemented their message through the production of the Manifesto. In the Manifesto they explained why Slow Communication is better than the excess consumption that most people allow. They also explain who they are targeting and how it will improve their lives. 

Step 4: Effectiveness of the message

The effects produced by the media are limited due to the decrease in access to news. During the 24 Hour News Cycle people are bombarded with information that shapes their mental stage and how they approach their days. Slow Communication gives more room for living a mindful life where we are not distracted by excess news. To this day, Slow Communication is still relevant. However, it is still the minority. 

Communication Plan: It's Called a Pad. Period.

1. Define the communication campaign goal(s) effectively

Change university policy with regards to feminine hygiene products and their subsequent distribution throughout the campus. In addition, we wish to convince the university to install bins in each individual bathroom stall in order to improve hygiene standards. 

2.  Define the intended audience effectively

• College students: Since our main purpose is to change policies regarding female hygiene products on campus, we target college students since female students are directly affected and others who aren’t, can empathize and help make the campus more comfortable for half of the student body.
• University Administration: The Administrative staff is made up of men and women. These women spend just as much time on campus as the student body and are equally affected by the lack of hygiene products. The administrative body is the ones in charge of making these decisions. We predict that the majority of the female staff would be in support of this change.
• Women: Women are obviously the most affected group, and the campaign’s purpose is to create a more comfortable environment for all women who spend time on SLU’s campus.

3.  Create message effectively

Our message will be distributed via social media, posters in the hall, and email blasts to the school. We plan on focusing on Instagram as our main social media platform because more college students check it regularly. The best times to post are at lunch, after dinner, and just before bed. According to Instagram’s insights, that’s when the app has the most traffic. Although some people may just walk by posters at school, by using bold fonts and colors we hope that our posters will catch the attention of students. Especially if we strategically place them near the bathrooms or on the door. As a final effort, email blasts to the SLU Madrid population is guaranteed that the message at least reaches their inbox. For our campaign, we decided on colors for our posters that were related to periods and St. Louis University. The women on the graphics do not have specific facial features to highlight the fact that this is not the problem of few, but of many. We want the attention to be on women as a collective group, not just one person. We additionally decided on the PP logo because it is an easy alliteration “Period Project”. The graphics will be uploaded to Instagram and additionally printed out for women to fill out themselves. That way we can easily collect the opinions of the female student body. 

4. Pre-test and revise messages and materials effectively

We will have a focus group of the intended audience and ask questions about how effective the messages are and how the media messages influenced + educated them, what changes could be made. Also, a survey will be implemented in order to get the people in the focus groups’ opinions on how to campaign is going. Some questions that would be asked are: What is your opinion on providing sanitary bins, How has the campaign educated you on the importance of these bins, What are some other aspects that we could touch on, How clear was the message of the campaign, Is there anything that was not included that could be?

Communication Plan: Anaylsis

Step 1: Communication Plan
To Prove that there is a correlation within the propaganda model used by the Nazis and most propaganda models used in present time. Drawing mainly from Nazi and Catalonia propaganda.

Step 2: Audience
The intended audience that we want to address is the youth of spain because of there ability to be influenced and have their minds shaped. With a subgroup in high schoolers and university students.

Step 3: Message
In identifying the sources when want to dicuss El Pais,  El periodico,  Tv3,Fox News, BBC and other sources how they  convey messages and interpret the raw media with regards to Catalonia independence.

1. primary source. originates from?derive origin
2. compare model from nazi propaganda with content in text. 
3. make assumptions if it uses or not similar elements

1930s to late 1940s and 1980 to 2019

Joker Comm Plan

Communication Plan: Analysis

Step 1:  The main goal of the movie would be to create conversabiluity around the film through showing a different viewpoint of an already rolled film.

     Profitability
     Promoting change... getting people to act on their interpretations of the film
   
Step 2:  the audience would be open minded young adults who have a liking to superhero movies.

     Political minorities/ oppressed people.
     The mentally ill
     Peoples of color
     Poor people
     Lower class people
     Victims of abuse (any type)
     Artsy people

Step 3:  The message of the Joker is that the oppressed peoples will not be that way forever and will eventually wreak havoc on the bourgeois. It is essentially a marxist message.
Relating to the audience: It is a message of hope for these people targeted before. The world will be theirs and the oppressors will no longer be doing the oppressing and that they will pay for what they have done. The message does not necessarily need to get to the heads of the main target audience, because the movie is a superhero one these people will like the movie regardless.



Michael Hanlon, Ben Jenkins, Cesar Gallardo

Greener Path Plan

Nada, Monica, Ava, Laetitia

Step 1: Goals

• Educate people about the importance of adapting to an eco-friendly lifestyle. Provide guidance with eco-friendly alternatives in the form of a daily reminder of your achievements and room for improvement. The overall goal is to get people to change their bad habits and raise awareness about the importance of sustaining a healthy home for everyone.

Step 2: Target audience

•  The target audience is people with smartphones so they are able to access the app. We will also be targeting teenagers involved in social change movements. The lanch will be around New Year as people often participate in "New Years Resolutions and New Year New Me."

Step 3: Create a message

•  Some messages will be in the app and sent out every 6 hours from 8 am to 8 pm. The first one will show you where you can go through the day based on your location and daily green task. The next reminder is check-in. The final reminder is logging he progress and rewarding the actions taken.  These are the time teenagers are mostly on their phones. The channel is the app and the promotion will be done through social media. 

Step 4: Implement campaign 

• Contact sponsors and look for green spots in the world. We need somebody to code an app and create a logo.