Step 1: Goals
- Educate people about the importance of adapting to an eco-friendly lifestyle. Provide guidance with eco-friendly alternatives in the form of a daily reminder of your achievements and room for improvement. The overall goal is to get people to change their bad habits and raise awareness about the importance of sustaining a healthy home for everyone.
- The target audience is people with smartphones so they are able to access the app. We will also be targeting teenagers involved in social change movements. The lanch will be around New Year as people often participate in "New Years Resolutions and New Year New Me."
Step 3: Create a message
- Some messages will be in the app and sent out every 6 hours from 8 am to 8 pm. The first one will show you where you can go through the day based on your location and daily green task. The next reminder is check-in. The final reminder is logging he progress and rewarding the actions taken. These are the time teenagers are mostly on their phones. The channel is the app and the promotion will be done through social media.
Step 4: Implement campaign
- Contact sponsors and look for green spots in the world. We need somebody to code an app and create a logo.
The goals are well identified, but let's see if you agree with this order (so that the two explanations of the general goal are togeter):
ReplyDeleteThe overall goal is to get people to change their bad habits and raise awareness about the importance of sustaining a healthy home for everyone. This general goal of educating people about the importance of adapting to an eco-friendly lifestyle is achieved through the specific goal of providing guidance with eco-friendly alternatives in the form of a daily reminder of your achievements and room for improvement.
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ReplyDeleteOverall this is very good. But I think you guys should explain how you guys will provide guidance for greener alternatives. Also narrow down your target audience because everyone with a smartphone is too broad. I think it's smart to target the teenagers. Also the message is a little unclear. Think about reworking it to explain it in a clearer manner and explain what the daily tasks would be. What social media platforms would you use for the message promotion?
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