Joker Comm Plan

Communication Plan: Analysis

Step 1:  The main goal of the movie would be to create conversabiluity around the film through showing a different viewpoint of an already rolled film.

     Profitability
     Promoting change... getting people to act on their interpretations of the film
   
Step 2:  the audience would be open minded young adults who have a liking to superhero movies.

     Political minorities/ oppressed people.
     The mentally ill
     Peoples of color
     Poor people
     Lower class people
     Victims of abuse (any type)
     Artsy people

Step 3:  The message of the Joker is that the oppressed peoples will not be that way forever and will eventually wreak havoc on the bourgeois. It is essentially a marxist message.
Relating to the audience: It is a message of hope for these people targeted before. The world will be theirs and the oppressors will no longer be doing the oppressing and that they will pay for what they have done. The message does not necessarily need to get to the heads of the main target audience, because the movie is a superhero one these people will like the movie regardless.



Michael Hanlon, Ben Jenkins, Cesar Gallardo