Communication Plan

Garrett, Hector, Erica

Step 1: Objectives of  Slow Communication

Slow communication was created to make the alternative ways of making and using media more enjoyable and longer-lasting. It was created for people to be more mindful of the media consumed and is intended to be better researched, more ethical and of a higher quality.  It's objective was to filter out the excess and only give you what is necessary.

Step 2: Intended audience

It is stated in the Manifesto that "this document is intended to serve as a guide for anyone who seeks insight and balance in their communication habits." (thetypebar.com)

Step 3: Message

The message is clear. By following the Slow Communication method, it will lead to a more balanced life. The media you consume will be higher quality, more thorough, and useful. They implemented their message through the production of the Manifesto. In the Manifesto they explained why Slow Communication is better than the excess consumption that most people allow. They also explain who they are targeting and how it will improve their lives. 

Step 4: Effectiveness of the message

The effects produced by the media are limited due to the decrease in access to news. During the 24 Hour News Cycle people are bombarded with information that shapes their mental stage and how they approach their days. Slow Communication gives more room for living a mindful life where we are not distracted by excess news. To this day, Slow Communication is still relevant. However, it is still the minority.